Unearthed Gemstones: Custom E-Commerce Website Design
What did Back9 Digital build for Unearthed Gemstones?
Back9 Digital designed and built a custom WooCommerce store for Unearthed Gemstones, a luxury brand selling ethically sourced gemstones and fine jewellery. The store has detailed product pages with high-quality images, a secure checkout with PayPal and credit card payments, product and inventory management, and an SEO-friendly structure with clean URLs. See our eCommerce website design service.
About Unearthed Gemstones
Unearthed Gemstones is a luxury jewellery brand specialising in ethically sourced gemstones and fine jewellery. They approached Back9 Digital to create a custom ecommerce website that would showcase their exquisite products, provide a seamless shopping experience, and drive online sales.
Unearthed Gemstones at a glance
| Client | Unearthed Gemstones |
|---|---|
| Industry | Fine jewellery and gemstones (eCommerce) |
| Platform | WooCommerce, WordPress, Figma, Elementor |
| Services | Custom web design, eCommerce solutions, SEO optimisation, UX design, mobile-responsive development |
What did Unearthed Gemstones need?
Unearthed Gemstones needed a sophisticated yet user-friendly website to display their extensive jewellery collection. The key challenges included:
- Ensuring the site was mobile-friendly , given the increasing number of customers shopping on mobile devices.
- Building a secure payment system that provided a smooth checkout process.
- Ensuring the website was SEO optimised to attract organic traffic and improve visibility on search engines.
Our approach for Unearthed Gemstones
Back9 Digital delivered a custom WordPress ecommerce website using WooCommerce, a powerful platform for online stores. We created an elegant, clean, and visually appealing design that complemented the luxury nature of Unearthed Gemstones' jewellery.
Mobile Optimisation
The website is fully responsive, ensuring it looks and functions beautifully on all screen sizes, from desktop to mobile.
Secure Payment Gateways
We integrated trusted payment systems like PayPal and credit card options, allowing customers to purchase with confidence.
SEO Optimisation
We implemented SEO best practices, including optimised product pages, keyword-rich content, and metadata, improving visibility on Google.
Custom Product Pages
Each product features high-quality images, detailed descriptions, and seamless navigation, allowing users to explore and make purchases easily.
User-Friendly Interface
We created a straightforward navigation structure and intuitive checkout flow to make the customer experience seamless.
What the new website gives Unearthed Gemstones
With a streamlined checkout and product pages built around the user experience.
With on-page optimisation and a mobile-first build.
A responsive design built for shoppers on smartphones and tablets.
More websites we have built
Every site in our portfolio is designed and built in-house by Back9 Digital. Our eCommerce website design service explains what this kind of website needs to do, and the full portfolio shows more recent work.
Want a website like Unearthed Gemstones's?
Tell us about your business and what the site needs to do. We reply within one business day, and you get a fixed, written quote before any work starts.
Or call +1 437-876-9915